A true sensory dimension
Take advantage of digital enhancement
Digital finishing covers all the printing processes applied to printed materials to improve their final rendering, aesthetics and feel.
Spot varnish and hot foil stamping are the most commonly used finishing techniques. Strategically applied to key elements of a shared visual, such as a logo or title, these finishes add shine, texture, and sometimes even relief to a print. Beyond the visual and tactile appeal these finishes provide, they give your brand a truly sensory dimension. When used subtly, hot foil stamping and spot varnish add the necessary seductive element to invite touch and trigger the act of purchase.
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Attract the eye
2D and D3 varnish, texture, gilding
2D varnish, 3D varnish, texture, and hot foil stamping are among the main finishing techniques. Although they complement each other, each offers a unique result by playing on different visual and tactile aspects: more or less pronounced relief, tactile sensations, shine, and colors. Used alone or in combination, these high-end finishes transform simple prints into true sensory experiences that stand out and make an impression.
2D varnish
Selective varnish is one of the most commonly used finishing touches to enhance a print. Applied to a laminated or unlaminated surface, clear varnish creates a real contrast between the matte surface and the transparency of the varnish.
3D varnish
Applied in a sufficiently thick layer, selective varnish can create a relief, sometimes even a texture, that catches the eye at first glance. Whereas 2D varnish promises a primarily visual result, 3D varnish also adds a tactile dimension. But its potential doesn't stop there: applied in sufficient quantity, 3D varnish can reach the thickness necessary to read Braille characters.
Textures
By varying the thickness of the varnish depending on the area of the surface, it can faithfully reproduce various textures such as the grooves in wood, the grain of a basketball, or the scales of a reptile. This technique also allows flat areas of color to be enhanced by applying a set of repeated patterns.
Hot foil stamping
This is the ultimate high-end finish. Applied over a selective varnish base, it enhances your prints by adding shine and brilliance. Subtly applied to your material, it reinforces its premium character, its luxurious and unique appearance, and creates a real connection with consumers. Gold, silver, holographic, blue, red, green—a wide range of colors are available.
Not just an aesthetic detail
Varnish and gilding, the silent seller
Spot varnish and hot foil stamping attract attention and invite touch from the first glance with their brilliance, elegance, and subtle reflections. This sensory contact creates a strong emotional connection between the consumer and the product. In an often saturated shelf, these high-end finishes allow the product to clearly stand out. The finishing then becomes a real purchase trigger.
Enhancement isn't just a cosmetic detail. It's an integral part of a product enhancement and differentiation approach at the point of sale. By enhancing the visual and tactile impact, it significantly increases the chances of being chosen, flipped through, and added to the shopping cart.
A cover, packaging, or any other medium enhanced in this way becomes a true vector of identity, evoking values of reliability, quality, and trust. By opting for hot foil stamping and selective varnishing, you don't just embellish a medium; you tell a story and strengthen your positioning.
AccurioShine 3600
A state-of-the-art machine
Our EcoVarnish® UV varnishes and Green Foil® hot foil stampings are supplied by MGI Digital Technology, a leader in digital printing and finishing technologies.
These digital finishes are applied by our AccurioShine 3600 machine which offers many advantages:
The advantage of digital technology
Ideal for small and medium-sized print runs. It works without a plate and guarantees a faster and more economical process.
Variable varnish thickness
Possibility to apply 2D varnish or 3D effect up to 116 μm for more creative freedom.
Unlimited creativity
Thanks to the barcode reader, several versions of visuals with variable data can be varnished and gilded in a single pass.
Environmentally friendly
Its closed-loop system eliminates all ink and varnish residue, reducing its environmental impact. The varnish is dried immediately by LED light, a technology that eliminates the release of ozone and heat.
Inkjet technology
Exceptional precision, ideal for enhancing the finest details and most complex designs.
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